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November 16, 2020
I love the work that goes into landing a new client…mostly. I find that the research, fact-finding and early discovery sessions are the best part of the process. I know it’s a great fit for our agency when during the initial meeting, I jot down (yes, “jot down”, I am old school and take notes in a giant notebook that is no kidding, 600 pages thick and that I reference daily) the ideas, tactics, partnerships and opportunities burbling inside my head. I am immediately motivated to begin drafting a proposal but first, I have a question to ask the prospective client: “What is your budget?” If this was a movie, suspenseful music would amplify after each passing second waiting for an answer until I hear, “We are not really sure. We don’t have one. Could you maybe, put together an itemized menu of services with prices?” I try not whimper, after all, this is a client we would love to add to our roster. So, the meeting wraps up with the promise of a proposal.
November 12, 2020
How Working Moms Have Been Charged with Unrealistic, Superhero-level Abilities in a COVID World
November 02, 2020
March 11, 2020 was a day that will live in infamy.