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Sarah opened Irvin PR in 2004 to conduct PR for major community events in Central Ohio. With a focus on hard work, exceptional client communication, unparalleled media and influencer relationships, Sarah has expanded Irvin PR’s capabilities to service arts and non-profits, general business, healthcare, statewide campaigns and more. Additionally, much of her work has been focused on elevating the profile of the City of Columbus. As a result, she was asked to be a part of the City of Columbus Bicentennial Marketing Committee; Irvin PR then led the PR effort for that year-long celebration. Additionally, Sarah has led successful PR campaigns for everything from major restaurant and hotel grand openings to statewide issue campaigns for Ohio Mental Health and Addiction Services and Ohio Dept. of Jobs and Family Services.
Sarah was honored by Business First as a “Forty Under 40” award winner and earned the APR designation (Accreditation in Public Relations) by the Public Relations Society of America (PRSA). Sarah has also received the PRSA PRISM award for media relations and crisis communication for her work with the Columbus Marathon and a special event PRISM award for her work with the Komen Columbus Race for the Cure. She was also named a Business First “Person to Know in the Media.”
Sarah has served on many non-profit boards in Central Ohio including Dine Originals, the German Village Society, Canine Companions for Independence, See Kids Dream, Share Your Story Foundation and others. She is a proud wife to Kelly, stepmom to Hayden and dog mom to Charlie (Choo Choo).
Fun Facts: Sarah has completed 95 (and counting!) 5K Fridays since May 2020. She loves to cook and her specialties are homemade pasta, sushi and crab cakes. She was a flutist (and was in the Columbus Symphony Cadet Orchestra!) and almost majored in music in college.
Dan Farkas is a storyteller who has traveled the country finding new ways to share stories of all varieties. To tell a great story, you need a great strategy. Dan has experience in traditional PR, social media, marketing, video production, blogging and podcasting. Dan's work earned two Ohio Society of Association Executive awards for his work on projects related to child health and advocacy. As a former television news reporter and anchor, Dan won more than two-dozen awards for his work with print and the web. His work appeared on CNN, MSNBC, TV Talk and other forums. He's worked on campaigns ranging from non-profit to education to corporate. Dan is also an Instructor of Strategic Communication at the E.W. Scripps School of Journalism at Ohio University where he teaches writing, social media, multimedia, strategy and campaign creation.
Marking more than 10 years of experience in public relations, community outreach and communications, Audrey has come to love and excel at her craft. She had worked in professional sports and higher education before joining Irvin Public Relations in January 2019. Audrey excels at managing client relations, executing public relations strategies, securing earned media coverage, and managing social influencer campaigns. She’s brought incredible success to our clients and is an integral part of the team!
Fun Facts: Audrey loves reading! She enjoys exploring central Ohio by taking her two little-ones, Parker & Millie, on new adventures. She is a proud wife of an U.S. Air Force veteran.
Stephanie has served in both higher education and client facing roles before joining the Irvin PR team. At Irvin PR, Steph serves as the Public Relations Coordinator, managing the IPR social media accounts, creating and maintaining media reports and assisting the IPR team with day-to-day planning and organization. She strives for ultimate efficiency and organization and uses these skills to assist the Irvin PR team and our clients with service that exceeds expectations.
Fun Facts: Stephanie moved to Columbus after getting married in 2021! When they’re not at Columbus Blue Jackets games, she and her hubby are practicing their golf swings at the driving range or spending time outside with their boxer puppy Maggie!
Lydia has worked in marketing, communications, and journalism for the government, local media outlets and most recently at Opera Columbus. Throughout her career, she’s been able to experience public relations from both the journalistic and client perspectives, which gives her a unique approach when working with our clients. Lydia’s insights and skills bring timely and thorough support to the Irvin PR team.
Fun Facts: While Lydia does not consider herself to be a traditional hobbyist, she does like to visit her family on the weekends and hang out with their baby goats Barry and Cisco.
Lauren began her role as an account executive at Irvin Public Relations in the fall of 2022. Before joining the team, Lauren worked as the communications manager for an Ohio nonprofit, following her time in broadcast news. Lauren has developed a love for storytelling, building client relationships, and pushing her creative limits.
As a Detroit native, Lauren graduated with honors from the University of Michigan – Flint, earning a Bachelor of Arts in Professional Communication with a minor in marketing.
Fun Facts: Lauren loves to binge a good Netflix show (preferably a thriller), she enjoys working out and loves everything about summer.
The media can be a brand’s best friend or worse nightmare. Irvin Public Relations has more than 50 years’ experience working with journalists in every outlet imaginable. Our team works to foster healthy relationships with journalists. That means our clients get more and better coverage for their business or non-profit.
Do you have a great story to tell and need help working with media? Connect with Irvin PR for a personalized plan to getting great press.
Strategic planning is at the core of any effective form of communication. The Irvin PR team has a half-century’s worth of experience on every facet of a great communication strategy. From researching consumer trends to finding creative ideas to measuring the success of earned, paid and owned media, Irvin PR creates custom communication plans for organizations of any size.
Do you need help for your business or non-profit? Connect with Irvin PR today and learn how a personal PR plan can grow your brand.
How do you feed the social media beast?
Businesses and non-profits can easily become consumed with trying to stay relevant on social media. It doesn’t have to be this way. Irvin Public Relations creates custom social media strategy that helps businesses and non-profits make the most of their time online. Our team also looks for ways to create efficient content that can keep you focused on running your entire brand, not just a few social media accounts. Make social media work for you, not the other way around. Reach out to Irvin Public Relations for social media solutions that help you help others.
Social media channels completely changed the way we create, find and engage with influential people. Irvin PR has the best of both worlds when it comes to influencer relations. Our team is well connected with industry leaders who move the meter in for profit and non-profit situations. We also have access to cutting edge technology that helps find the right people you need to share your story across social media.
Reach the right people who can help grow your business or cause. Connect with Irvin Public Relations for social media influencer support that builds your bottom line.
A brand or business can’t sustain its success if it doesn’t have a healthy relationship with the community. Irvin PR understands how to find community leaders, develop meaningful relationships with those leaders and showcase a client’s offerings to neighborhoods small, large and anywhere in-between.
Become a good neighbor. Reach out to Irvin Public Relations for a hands-on approach to healthy community relations.
Are you ready?
Businesses spend thousands of dollars building the perfect communication plan. What do you do when the red camera light turns on and a journalist starts asking questions? Does the plan come to life? Does the messaging fall apart, leaving you and your businesses with an unfulfilled opportunity.
The Irvin PR team features award-winning journalists with experience in front of and behind the camera. Our custom media training offers modern solutions that boost confidence, addresses the latest trends and creates a better end product.
Make the most of your media moment. Connect with Irvin Public Relations for a customized media training that helps you shine under the spotlight.
The best crisis communication happens before crisis ever takes place. Irvin Public Relations proactively works with clients to identify the worst-case scenarios that could sully the reputation of a brand and business. The team then works to train all employees on how to handle those scenarios, from the moment a crisis arises until everything is back to normal.
Don’t wait until a problem happens. Connect with Irvin Public Relations to create a custom solution that meets your specific needs.
How do you know your communication outreach is helping achieve your business objectives?
It’s easy to think things are working. It’s better to know.
Irvin Public relations is a leader in media monitoring and tracking. We use the latest technology to track earned and social media. More importantly, we can create a structure that sees how that media exposure helps grow your business, whether you are looking for more organizational awareness, thought leadership, event registration or sales.
Don’t wonder if your communications plan is working or not. Meet with Irvin Public Relations to find a media plan that works best for you and your business.