Let us help you figure out if you are ready for a PR agency and also what you'll need!

irvin | checklist

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Is your company ready for a PR agency?

If you’re on the fence about if a PR agency would work for your company, here’s a quick checklist.

Media are interested in great, timely stories. Is there something new or unique that you’re doing now that entice media to run with the story sooner rather than later?

Branding must come first in any campaign. If messaging and branding isn’t clear, then a PR campaign won’t be able to take off. If a client comes to us without this important step in place, we refer them to one of our excellent local branding agencies to work with first.

We can’t work in a vacuum. We need your direction and quick answers to keep the project on task. We also need a client contact who has a basic understanding of PR and what makes for a good story and will share those stories with us.

If we have an idea of your budget, we can make the best recommendations to achieve your goals within that framework. Having a budget range clearly is a great way to avoid any miscommunication or “sticker shock” from the start of the project.

Make sure you clearly outline your goals and objectives for the campaign prior to starting a PR campaign. Think hard about what you would consider a successful campaign to look like.

Your target audience/s will drive campaign planning, messaging and more. Make sure you have a grasp of your target audience and their demographics.

If you answer “yes” to a majority of the questions, then we’d like to hear from you!

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What you need to have before meeting with a PR firm

To maximize your first meeting with any PR firm to discuss a project or ongoing support, having the following clarifying details will help guide the discussion:

  • Goals and objectives for your project
  • Timeline
  • Budget range
  • Coverage received to date -- has there been any media coverage? If so, bring a list of story headlines and dates
  • Expectations -- have you ever worked with a PR agency before? If so, be prepared to discuss what worked and what didn’t
  • Clarify what success looks like to you after the campaign is complete
  • Clarify your communication style – do you like to meet in-person or via conference call? If so, how often? If not, will you expect weekly check-ins and status updates?