Case Study:

Komen Columbus

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The Opportunity:

There is a strong likelihood anyone reading this knows someone or is someone impacted by breast cancer. For more than two decades, Irvin PR has worked with Komen Columbus to create event publicity for the Columbus Race For the Cure. During this time, the Columbus race has grown from 875 participants to 35,000; it is the largest Komen race in the country.

The Work:

Even though the event is just one day, Irvin PR creates a yearly editorial calendar for the race. This involves events light pink lighting at one of the city’s tallest buildings, feature stories on survivors, profiles of local breast cancer programs that receive Komen funding and more.

The Results:

Komen Columbus received more than 240 media placements in and around Ohio. The ad value exceeded $120,000, with a potential audience of more than 18 million. The event raised approximately $2 million that helps fund local programs offering breast health education and breast cancer screening and treatment.