Onboard well
Plan & plan some more
Execute with precision
Recap & tweak
Media Relations
Despite an ever-changing landscape, the media is still a vital ally to any brand. Irvin PR has extensive experience working with journalists in every outlet imaginable, resulting in real relationships with our community’s storytellers. That means our clients get more and better coverage for their organization.
Community Relations & Partnerships
A brand or business always has a home base. Does your community know you’re there? Irvin PR understands how to find community leaders, develop meaningful relationships with those leaders, and showcase a client’s offerings to neighborhoods small, large, and anywhere in between. After all, it takes a village.
Public Relations Strategy
Strategic planning is at the core of any effective form of communication. The Irvin PR team has a diverse collective skillset that covers every facet of a great communication strategy. From the researching and brainstorming phase to the interviewing and measuring phase, Irvin PR creates PR blueprints for organizations of any size.
Influencer Relations
Social media has completely changed how we create, find, and engage with influential people and the general public. Our team is well-connected with industry and local leaders who move the meter in reaching target demographics, helping to grow your business or cause. Irvin PR builds, manages, and executes influencer campaigns that can help build your bottom line.
Crisis Communication & Planning
The best crisis communication practices happen before a crisis ever takes place. Irvin PR proactively works with clients to identify the worst-case scenarios that could sully the reputation of a brand and business. Then, we train the entire team on how to handle those scenarios—from the moment a crisis arises until everything is back to normal.
Don’t wait until a problem happens. The Irvin PR team can create a custom solution that meets your needs and the needs you haven’t thought of yet.
Media Training
Businesses spend thousands of dollars building the perfect communication plan. What do you do when the camera turns on and a journalist starts asking questions? Does the plan come to life or does the messaging fall apart?
Irvin PR’s team includes award-winning former journalists with experience in front of and behind the camera. Our custom media training offers modern solutions that boost confidence, address the latest trends, and create a better media experience.
Media Monitoring & Benchmarking
How do you know your communication outreach is helping achieve your objectives? It’s easy to think things are working. It’s better to know.
Irvin PR is a leader in media monitoring and tracking. We use the latest technology to track earned media coverage. More importantly, we can create a structure that monitors how that media exposure helps grow your business, whether you are looking for more organizational awareness, thought leadership, event registration, or sales.
Marketing & Communication Content Audits
Do you know if your communication strategy is on par with the trends? We do.
At Irvin PR, we conduct comprehensive audits of our clients’ marketing, communication, and social media strategies. We aren’t in the business of telling people how to run their companies, but we can offer a birds-eye view of how you can take what you’re already doing to the next level.
Social Media Content & Strategy
How do you feed the social media beast?
Businesses and non-profits can easily become consumed with staying relevant on social media. It doesn’t have to be this way. Irvin PR creates custom social media strategies, calendars, and content that help businesses and non-profits make the most of their time online. We can make social media work for you, not the other way around.
