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Irvin Public Relations

Checklist

Are you on the fence about working with a PR agency? Are you wondering what it takes to get started? This might help.

1

Does your company have a story to tell?

Media are interested in unique, relevant, and timely stories. Is there something you’re doing that falls into these categories?
2

Does your company have a clear brand?

Branding comes first in any campaign. If messaging and branding aren’t clear, it hinders even the best PR campaigns from taking off. If a new client comes to us without this in place, we refer them to one of our trusted local branding partners to work with first.
3

Is there someone in your company who has the time and talent to manage a PR project?

We can’t work in a silo. We need your direction and quick answers to keep the project on task. We also need a contact from your organization who has a basic understanding of PR and what makes for a good story.
4

Can you identify a budget range for a project or an ongoing retainer?

If we have an idea of your budget, we can make the best recommendations to achieve your goals within that framework. Having a budget range established during our first conversation is a great way to avoid any miscommunication or “sticker shock” when we send you a proposal.
5

Do you have clear goals and objectives for your brand’s public relations?

We can help your organization brainstorm, and we can help you identify key goals, but we can’t read your mind. Before approaching a PR campaign, think hard about what you and the leaders of your company would consider success.
6

Do you know your audience?

Your target audience/s will drive campaign planning, messaging, and more. Make sure you have a grasp of your target audience and their demographics, as well as the audience you currently serve.
Race contestant being interviewed

What You'll Need

Having the following at the ready will help guide your first meeting with Irvin PR and maximize our discussion:

  • Goals and objectives for the project.
  • The timeline for the project.
  • Your budget range.
  • Coverage received to date - has there been any media coverage? If so, bring a list of story headlines and dates.
  • Expectations. Have you ever worked with a PR agency before? If so, be prepared to discuss what worked and what didn't.
  • What success looks like to you.

We know every brand is different. If you answered “yes” to even a few of these questions, we’d love to meet with you.

Let's Chat