The Ohio Chinese Lantern Festival is a beautiful festival highlighting Chinese culture, specifically by featuring handmade Chinese lanterns. The Ohio Festival was the first Chinese Lantern Festival that Tianyu Cultural Arts Organization, the parent company, had produced during the winter. We knew it would be an extra challenge to get people to go outside to see these lanterns when the temperatures were below freezing.
This collection of art, light and imagery was a first for the region and would take place during the heart of the holiday season, giving a great alternative experience to other annual light shows.
Research showed several niche audiences had interest in this kind of event. The timing was conducive to creating charitable tie-ins. The event’s timeframe (Nov. 24 - Jan. 2) offered an opportunity to reach people seeking a family and holiday entertainment destination.
Irvin PR also knew there needed to be diverse media offerings in the traditional and social space to create event awareness. It was also important for early adopters to share their experience to offer third party validation on the event’s value. This led to a series of diverse offerings:
Irvin PR connected the Hubbard School with Ohio Chinese Lantern Festival. The Hubbard School holds its own lantern festival; we arranged for all the students to learn about the lanterns and Chinese culture with a field trip to the festival.
Irvin PR developed a relationship with the Worthington Resource Pantry and held two canned food drives at the festival offering discount admission with donation of a canned food item.
Irvin PR created a PR blueprint of story ideas for Ohio Chinese Lantern Festival and targeted media outlets.
Irvin PR researched local, state and regional arts and tourism editorial calendars and identified opportunities for the Ohio Chinese Lantern Festival.
Irvin PR assisted in the development of promotional events and opportunities like Travel and Tourism Night, OSU Student Nights, Senior Citizen Nights, New Year's Eve with the Ohio Chinese Lantern Festival, etc.
Irvin PR researched and made introductions to target groups and strategic partners such as Experience Columbus, local and statewide Chinese social groups (the Asian Festival steering committee), schools and churches, etc.
Irvin PR created and promoted ways for attendees to support the Festival on social media.
Irvin PR obtained more than 140 media placements, totally more than $330,000 in publicity value and more than 31 million impressions. The event generated more than 800 social media posts mentioning the Festival by name. The publicity helped so much, the Festival extended its run for a week because of positive buzz created through the integrated campaign.
The media can be a brand’s best friend or worse nightmare. Irvin Public Relations has more than 50 years’ experience working with journalists in every outlet imaginable. Our team works to foster healthy relationships with journalists. That means our clients get more and better coverage for their business or non-profit.
Do you have a great story to tell and need help working with media? Connect with Irvin PR for a personalized plan to getting great press.
Strategic planning is at the core of any effective form of communication. The Irvin PR team has a half-century’s worth of experience on every facet of a great communication strategy. From researching consumer trends to finding creative ideas to measuring the success of earned, paid and owned media, Irvin PR creates custom communication plans for organizations of any size.
Do you need help for your business or non-profit? Connect with Irvin PR today and learn how a personal PR plan can grow your brand.
Businesses and non-profits can easily become consumed with trying to stay relevant on social media. It doesn’t have to be this way. Irvin Public Relations creates custom social media strategy that helps businesses and non-profits make the most of their time online. Our team also looks for ways to create efficient content that can keep you focused on running your entire brand, not just a few social media accounts. Make social media work for you, not the other way around. Reach out to Irvin Public Relations for social media solutions that help you help others.
Social media channels completely changed the way we create, find and engage with influential people. Irvin PR has the best of both worlds when it comes to influencer relations. Our team is well connected with industry leaders who move the meter in for profit and non-profit situations. We also have access to cutting edge technology that helps find the right people you need to share your story across social media.
Reach the right people who can help grow your business or cause. Connect with Irvin Public Relations for social media influencer support that builds your bottom line.
A brand or business can’t sustain its success if it doesn’t have a healthy relationship with the community. Irvin PR understands how to find community leaders, develop meaningful relationships with those leaders and showcase a client’s offerings to neighborhoods small, large and anywhere in-between.
Become a good neighbor. Reach out to Irvin Public Relations for a hands-on approach to healthy community relations.
Businesses spend thousands of dollars building the perfect communication plan. What do you do when the red camera light turns on and a journalist starts asking questions? Does the plan come to life? Does the messaging fall apart, leaving you and your businesses with an unfulfilled opportunity.
The Irvin PR team features award-winning journalists with experience in front of and behind the camera. Our custom media training offers modern solutions that boost confidence, addresses the latest trends and creates a better end product.
Make the most of your media moment. Connect with Irvin Public Relations for a customized media training that helps you shine under the spotlight.
The best crisis communication happens before crisis ever takes place. Irvin Public Relations proactively works with clients to identify the worst-case scenarios that could sully the reputation of a brand and business. The team then works to train all employees on how to handle those scenarios, from the moment a crisis arises until everything is back to normal.
Don’t wait until a problem happens. Connect with Irvin Public Relations to create a custom solution that meets your specific needs.
How do you know your communication outreach is helping achieve your business objectives?
It’s easy to think things are working. It’s better to know.
Irvin Public relations is a leader in media monitoring and tracking. We use the latest technology to track earned and social media. More importantly, we can create a structure that sees how that media exposure helps grow your business, whether you are looking for more organizational awareness, thought leadership, event registration or sales.
Don’t wonder if your communications plan is working or not. Meet with Irvin Public Relations to find a media plan that works best for you and your business.