Art Makes Columbus is a campaign aimed at showcasing the importance of art in central Ohio. The good news is there are dozens of artists with distinctive and newsworthy stories. The challenge is offering a coordinated message that also promotes Columbus as a hub for the arts.
Irvin PR wanted to harness the enthusiasm of local artists while reinforcing the messaging of how Art Makes Columbus helped those artists get to where they are today.
Irvin PR created a content calendar of events, worked with artists to create pitches and sought local, regional and national media opportunities. Irvin PR also helped refine messaging so the artists could showcase their work and how their work fit into the larger Art Makes Columbus campaign.
Irvin PR received nearly 350 media hits in one year, totaling more than $3 million in ad equivalency and more than 350 million impressions. Media coverage included CBS Sunday Morning, the Washington Post and Yahoo. Locally, Art Makes Columbus was featured in every local magazine, the Dispatch and all four television stations.
The media can be a brand’s best friend or worse nightmare. Irvin Public Relations has more than 50 years’ experience working with journalists in every outlet imaginable. Our team works to foster healthy relationships with journalists. That means our clients get more and better coverage for their business or non-profit.
Do you have a great story to tell and need help working with media? Connect with Irvin PR for a personalized plan to getting great press.
Strategic planning is at the core of any effective form of communication. The Irvin PR team has a half-century’s worth of experience on every facet of a great communication strategy. From researching consumer trends to finding creative ideas to measuring the success of earned, paid and owned media, Irvin PR creates custom communication plans for organizations of any size.
Do you need help for your business or non-profit? Connect with Irvin PR today and learn how a personal PR plan can grow your brand.
Businesses and non-profits can easily become consumed with trying to stay relevant on social media. It doesn’t have to be this way. Irvin Public Relations creates custom social media strategy that helps businesses and non-profits make the most of their time online. Our team also looks for ways to create efficient content that can keep you focused on running your entire brand, not just a few social media accounts. Make social media work for you, not the other way around. Reach out to Irvin Public Relations for social media solutions that help you help others.
Social media channels completely changed the way we create, find and engage with influential people. Irvin PR has the best of both worlds when it comes to influencer relations. Our team is well connected with industry leaders who move the meter in for profit and non-profit situations. We also have access to cutting edge technology that helps find the right people you need to share your story across social media.
Reach the right people who can help grow your business or cause. Connect with Irvin Public Relations for social media influencer support that builds your bottom line.
A brand or business can’t sustain its success if it doesn’t have a healthy relationship with the community. Irvin PR understands how to find community leaders, develop meaningful relationships with those leaders and showcase a client’s offerings to neighborhoods small, large and anywhere in-between.
Become a good neighbor. Reach out to Irvin Public Relations for a hands-on approach to healthy community relations.
Businesses spend thousands of dollars building the perfect communication plan. What do you do when the red camera light turns on and a journalist starts asking questions? Does the plan come to life? Does the messaging fall apart, leaving you and your businesses with an unfulfilled opportunity.
The Irvin PR team features award-winning journalists with experience in front of and behind the camera. Our custom media training offers modern solutions that boost confidence, addresses the latest trends and creates a better end product.
Make the most of your media moment. Connect with Irvin Public Relations for a customized media training that helps you shine under the spotlight.
The best crisis communication happens before crisis ever takes place. Irvin Public Relations proactively works with clients to identify the worst-case scenarios that could sully the reputation of a brand and business. The team then works to train all employees on how to handle those scenarios, from the moment a crisis arises until everything is back to normal.
Don’t wait until a problem happens. Connect with Irvin Public Relations to create a custom solution that meets your specific needs.
How do you know your communication outreach is helping achieve your business objectives?
It’s easy to think things are working. It’s better to know.
Irvin Public relations is a leader in media monitoring and tracking. We use the latest technology to track earned and social media. More importantly, we can create a structure that sees how that media exposure helps grow your business, whether you are looking for more organizational awareness, thought leadership, event registration or sales.
Don’t wonder if your communications plan is working or not. Meet with Irvin Public Relations to find a media plan that works best for you and your business.