I have a Proposal to Make Without a Budget and Other Proposal Challenges
November 16, 2020
I love the work that goes into landing a new client…mostly. I find that the research, fact-finding and early discovery sessions are the best part of the process. I know it’s a great fit for our agency when during the initial meeting, I jot down (yes, “jot down”, I am old school and take notes in a giant notebook that is no kidding, 600 pages thick and that I reference daily) the ideas, tactics, partnerships and opportunities burbling inside my head. I am immediately motivated to begin drafting a proposal but first, I have a question to ask the prospective client: “What is your budget?” If this was a movie, suspenseful music would amplify after each passing second waiting for an answer until I hear, “We are not really sure. We don’t have one. Could you maybe, put together an itemized menu of services with prices?” I try not whimper, after all, this is a client we would love to add to our roster. So, the meeting wraps up with the promise of a proposal.
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Strategic planning is at the core of any effective form of communication. The Irvin PR team has a half-century’s worth of experience on every facet of a great communication strategy. From researching consumer trends to finding creative ideas to measuring the success of earned, paid and owned media, Irvin PR creates custom communication plans for organizations of any size.
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Businesses spend thousands of dollars building the perfect communication plan. What do you do when the red camera light turns on and a journalist starts asking questions? Does the plan come to life? Does the messaging fall apart, leaving you and your businesses with an unfulfilled opportunity.
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The best crisis communication happens before crisis ever takes place. Irvin Public Relations proactively works with clients to identify the worst-case scenarios that could sully the reputation of a brand and business. The team then works to train all employees on how to handle those scenarios, from the moment a crisis arises until everything is back to normal.
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How do you know your communication outreach is helping achieve your business objectives?
It’s easy to think things are working. It’s better to know.
Irvin Public relations is a leader in media monitoring and tracking. We use the latest technology to track earned and social media. More importantly, we can create a structure that sees how that media exposure helps grow your business, whether you are looking for more organizational awareness, thought leadership, event registration or sales.
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