Blog Archive: August, 2024

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Should you be working with influencers?

August 19, 2024

If you asked any member of the Irvin PR team what the ONE thing almost ALL of our clients are interested in is, they would respond emphatically with, “Influencers!” Working with influencers is no longer something reserved for multimillion-dollar brands. It is accessible, there are dozens in our community alone, and in a big way, these social media scholars make up a subsection of modern media. So, why do we work with influencers? Because it’s another great tool in our communication toolbox that helps us reach a target demographic.

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Should you be working with influencers?